By most accounts old-time radio ended in the early Sixties, pushed aside by music, new, sports, and talk radio. Radio drama was not completely dead. In the Seventies such programs as CBS Radio Mystery Theater, Theater of the Mind, and Radio Adventure Theater were all launched, as was The CBS Radio Theater.
Successful producer-directors Elliott Lewis and Fletch Markle pitched a unique idea for a multi-genre radio drama series. The CBS Radio Theater would present a different genre each weeknight, each with their own host. Lorne Greene would host western night; Andy Griffith, comedy night; Vincent Prince, mystery night; Cicely Tyson, "love and hate" night; and Richard Widmark, adventure night. The show premiered on February 5, 1979 and ran through February 28 the following year for a total of 266 episodes with 129 original scripts-- some of the repeated scripts were aired with a different cast.
"The Hamster Caper of Curtis Cleever" aired on June 28, 1979 and featured Robert Towers and Noelle North as "a college student and his girlfriend, hoping to become overnight millionaires, go into the hamster-breeding business -- with a gimmick."