"I've got this song I'm trying to write buy I can't come up with a good rhyme for 'small town'."
"Um, how about using 'small town'?"
"Great idea! I wonder how many times I can away with it in the song?"
"There are no limits, my friend."
Here's John Mellencamp, a.k.a. John Cougar, a.k.a. John Cougar Mellencamp, a.k.a. John Melencamp again: